# AI Assistant > AI Assistant (https://busymate.ai) is a white-label AI assistant platform. A business gets its own assistant, your mate, under its own brand, at `.busymate.ai` or its own domain. The assistant answers from the business's own content, takes actions in the business's own systems for signed-in customers (through MCP with OAuth 2.1 and PKCE), and hands conversations to the business's team. Businesses manage it in a Console or from any MCP client at https://busymate.ai/mcp. There is a chat you can add to any website, an open-source Shopify app, a public gallery of shared pages, and 14 languages including right-to-left Arabic. Facts an assistant can rely on: - Product: AI Assistant. Assistant: your mate. Audience: founders, product and engineering leads at SaaS and e-commerce companies, and agencies and resellers who want an AI assistant under their own brand. - Management MCP endpoint (MCP JSON-RPC 2.0 over HTTP, OAuth 2.1 + PKCE): https://busymate.ai/mcp — authorization-server metadata https://busymate.ai/.well-known/oauth-authorization-server/mcp — protected-resource metadata https://busymate.ai/.well-known/oauth-protected-resource/mcp - Connect from Claude Code: `claude mcp add --transport http busymate-ai https://busymate.ai/mcp` - Business addresses: https://.busymate.ai, or a custom domain after DNS verification. Embed: one script tag https:///embed/v1.js - Businesses running on it today (from the platform registry): BusyProxy (support.busyproxy.net), BusySMS (support.busysms.net) - Every page below is also available as Markdown by appending `.md` to its URL (the home page is https://busymate.ai/index.md). Complete corpus: https://busymate.ai/llms-full.txt - Every Platform, Docs and Guides page exists in 14 languages — en (canonical, unprefixed), es, pt-BR, fr, de, it, ru, ro, tr, ar, zh-Hans, hi, ja, ko — at https://busymate.ai//(.md) ## Platform - [AI Assistant — Busy day? You’ve got a mate.](https://busymate.ai/index.md): What the platform is and who it is for - [How the platform works](https://busymate.ai/platform.md): How the platform works — everything is a setting you control - [White-label AI assistant for agencies and SaaS](https://busymate.ai/platform/white-label.md): An assistant under your own name, on your own domain - [WebMCP: make your website something an assistant can use](https://busymate.ai/webmcp.md): WebMCP — your website tells assistants what it can do; what changes for customers and how to enable it - [Pricing](https://busymate.ai/pricing.md): Platform pricing per workspace; the Shopify app plans - [Services — support, sales, help in your app, everyday tasks](https://busymate.ai/solutions.md): Customer support, sales and onboarding, help inside your app, everyday tasks, what customers keep asking, agencies - [AI customer support with human handoff](https://busymate.ai/solutions/customer-support.md): Customer support that answers from your content and hands off to a person - [AI sales and onboarding assistant](https://busymate.ai/solutions/sales-onboarding.md): Sales and onboarding answers from your own product - [Embed an AI assistant in your app](https://busymate.ai/solutions/in-product-copilot.md): An assistant inside your app that acts for the signed-in user - [White-label AI for agencies and resellers](https://busymate.ai/solutions/agencies-white-label.md): White-label AI for agencies and resellers - [Adopt WebMCP: a quick how-to and a copy-paste prompt for any assistant](https://busymate.ai/webmcp/adopt.md): How to adopt WebMCP: four steps and a copy-paste prompt for any assistant - [Who runs on AI Assistant](https://busymate.ai/customers.md): Businesses running on it today, with addresses you can open - [Everyday tasks through your systems, confirmed first](https://busymate.ai/solutions/operations-automation.md): Everyday tasks through your systems, confirmed first - [Learn what customers keep asking](https://busymate.ai/solutions/product-intelligence.md): Learn what customers keep asking, with the conversations as evidence - [Voice support: customers talk to your assistant](https://busymate.ai/solutions/voice-support.md): Voice support — customers speak to the assistant, same answers and rules as typing - [Human hand-off and a team Inbox](https://busymate.ai/solutions/handoff-inbox.md): Human hand-off and the team Inbox — a person joins the same conversation - [An assistant that knows your website](https://busymate.ai/solutions/site-knowledge.md): Site knowledge — answers from your own website and text, with sources - [Integrations: every place your mate can answer](https://busymate.ai/integrations.md): Every channel and connection the assistant answers on, grouped by category — what is ready today and what is on the way - [WebMCP tool inspector: see what an assistant can do on any website](https://busymate.ai/webmcp/inspect.md): WebMCP tool inspector — the tools a given website publishes, labelled by where each answer came from - [Security and protocols](https://busymate.ai/security.md): How data is kept separate, how sign-in is checked, how changes are confirmed - [Download AI Assistant Console](https://busymate.ai/desktop.md): Download the Console desktop app (macOS, Windows, Linux) — notifications, badge, deep links; machine manifest at /api/desktop/releases - [Try an assistant for any website](https://busymate.ai/try.md): Shareable standalone assistant preview for any public website ## Docs - [Documentation](https://busymate.ai/docs.md): One AI assistant you brand as your own, for your own customers, connected to your own systems. - [Getting started](https://busymate.ai/docs/getting-started.md): How to set up your assistant: your workspace, your web address, your branding, and adding the chat to your own site. - [The assistant experience](https://busymate.ai/docs/assistant-experience.md): What your customers see — the full chat with history, projects, a model choice if you allow it, streaming answers, and a way to reach a person. - [Governance and models](https://busymate.ai/docs/governance.md): As a workspace admin: which features are on within your plan, whether customers pick a model or get one default, and your limits. - [Usage and analytics](https://busymate.ai/docs/usage.md): See how much your assistant is used — per AI provider, for today, the last 7 and 30 days, and all time — against your limit. - [Human handoff](https://busymate.ai/docs/human-handoff.md): How a teammate joins a conversation in the same chat, and how a customer asks to talk to a person. - [Connecting your systems (MCP)](https://busymate.ai/docs/connectors.md): Connect your own MCP server so the assistant can act on your customers' data — each customer authorizing with their own account. - [Managing from chat](https://busymate.ai/docs/managing-from-chat.md): Manage your workspace by chatting — ask the assistant to change branding, features and limits, within your role. - [Glossary](https://busymate.ai/docs/glossary.md): The AI Assistant vocabulary — each term in plain words first, then its technical name, linked to the guide that uses it. ## Guides - [Guides](https://busymate.ai/docs/guides.md): Step-by-step guides for AI Assistant: Shopify, connecting your systems, human handoff, in-app support for iOS and Android, your own domain, your content, signed-in customers and shared pages. - [AI support assistant for your Shopify store](https://busymate.ai/docs/guides/shopify.md): Add AI Assistant to your storefront with no theme edit, let it learn your products and policies, and give signed-in shoppers answers about their orders. - [AI support assistant for your WooCommerce store](https://busymate.ai/docs/guides/woocommerce.md): Create a read key in your store admin, let your mate learn the catalogue and policies, and give a signed-in customer answers about their own orders. - [Connect your MCP server as assistant tools](https://busymate.ai/docs/guides/connect-mcp-server.md): Register your MCP server as your assistant's tools, give each tool an access level, mark the changes that need a confirmation card, then publish. - [Set up human handoff](https://busymate.ai/docs/guides/human-handoff-setup.md): Turn on handoff, staff the Inbox, choose how conversations are assigned, set how your team is alerted, and measure with ratings and response targets. - [In-app AI support for iOS and Android](https://busymate.ai/docs/guides/mobile-in-app-support.md): Show your assistant's chat inside your iOS or Android app, pass sign-in through your own API, and verify on a real device. - [Serve your assistant on your own domain](https://busymate.ai/docs/guides/custom-domain.md): Claim your address, prove you own it with one DNS record, point it at us with another, verify, and get a certificate automatically. - [Teach your assistant your own content](https://busymate.ai/docs/guides/knowledge.md): Let it read your help site or paste in text, publish, test what it finds, and keep every answer sourced — it says when it is not sure. - [Recognize signed-in customers](https://busymate.ai/docs/guides/identified-visitors.md): Let the assistant trust who is signed in: publish your public key, have your API sign a short-lived proof, and wire getIdentity and refreshIdentity. - [Share pages the assistant makes](https://busymate.ai/docs/guides/artifacts.md): Ask your mate for a report, diagram or how-to and get a self-contained page at your address; choose who can open it, comment inline, manage it from chat. - [Let the assistant use your page](https://busymate.ai/docs/guides/page-tools.md): Publish what your page already does — look up an order, book a slot, start a return — as actions the assistant runs, asking first before changing anything. - [Forms and sign-in inside the chat](https://busymate.ai/docs/guides/form-cards.md): Ask for missing details as a card with real fields instead of a list to type, and let visitors sign in to your site without leaving the conversation. - [Ask without signing in: the public tools](https://busymate.ai/docs/guides/public-tools.md): What anyone can ask the site assistant or the MCP server without an account — pricing, overview, docs search, status, contact — and what stays private. - [Connect Telegram for team alerts](https://busymate.ai/docs/guides/telegram.md): Create a bot, give the platform its token and webhook secret, link your own account, and get hand-off alerts you can reply to from Telegram. - [Answer customers on your support email address](https://busymate.ai/docs/guides/email.md): Find your workspace's support address, publish it, and let the assistant answer, thread and hand off email the same way it does on your other channels. - [Get a signed webhook on every event](https://busymate.ai/docs/guides/webhooks.md): Register an endpoint, verify the signature and timestamp on every call, choose your events, and handle retries and the dead-letter state. - [Read and reply over the REST API](https://busymate.ai/docs/guides/api.md): Create a workspace API key, call the REST endpoints or the MCP server with it, list and read conversations, post an operator reply, and rotate the key. - [Keep HubSpot current from every conversation](https://busymate.ai/docs/guides/hubspot.md): Create a private app token, connect it in the Console, and let hand-offs open tickets while resolved conversations keep each customer's record up to date. - [Turn a hand-off into a Zendesk ticket](https://busymate.ai/docs/guides/zendesk.md): Give the Console your subdomain, agent email and API token, and each request for a person arrives in your queue with the thread, page and requester. ## Developers - [Developer guide: MCP, SDKs and sign-in](https://busymate.ai/developers.md): Web embed, iOS, Android, desktop, sign-in contract, MCP client OAuth - [Free tools: check your website for AI assistants](https://busymate.ai/tools.md): Free checker tools for any website owner — llms.txt, WebMCP readiness, MCP server - [llms.txt checker: is your website ready for AI answers?](https://busymate.ai/tools/llms-txt-check.md): Free llms.txt checker — presence, validity per llmstxt.org, link health, and a starter file built from the site's own pages - [WebMCP checker: can an assistant use your website?](https://busymate.ai/tools/webmcp-check.md): Free WebMCP readiness check — presence (catalog / SDK / polyfill / native), tool list with read-only markers, Permissions-Policy, and the fix path - [MCP server checker: test any MCP endpoint](https://busymate.ai/tools/mcp-check.md): Free MCP server checker — handshake, auth mode (open / bearer / OAuth discovery), tools, resources and prompts with schema validation, latency - [Changelog](https://busymate.ai/changelog.md): What shipped, release by release - [Web chat: add your mate to your website](https://busymate.ai/integrations/web.md): Web chat — the embed launcher and full-page chat on your own website, ready today - [Telegram: your mate for your team](https://busymate.ai/integrations/telegram.md): Telegram — team alerts and linked accounts today; an open customer inbox is on the way - [Slack: your mate in a channel](https://busymate.ai/integrations/slack.md): Slack — answer your team and community in a workspace channel; on the way - [Discord: your mate in your server](https://busymate.ai/integrations/discord.md): Discord — answer members in a server channel or DM; on the way - [Microsoft Teams: your mate at work](https://busymate.ai/integrations/teams.md): Microsoft Teams — answer staff and customers in the chat they use for work; on the way - [Email: your mate on a support inbox](https://busymate.ai/integrations/email.md): Email — a support inbox your mate reads and answers in-thread, with team hand-off; in beta - [iOS app: in-app support](https://busymate.ai/integrations/ios.md): iOS app in-app support — the identity-bridged web chat inside your own iOS app, ready today - [Android app: in-app support](https://busymate.ai/integrations/android.md): Android app in-app support — the identity-bridged web chat inside your own Android app, ready today - [Shopify: your mate on your storefront](https://busymate.ai/integrations/shopify.md): Shopify — the open-source storefront app: catalogue, policies, order help, hand-off; ready today - [Your tools, over MCP](https://busymate.ai/integrations/mcp.md): Your tools over MCP — your mate calls your systems; any MCP client can reach it; ready today - [WhatsApp: your mate on your business number](https://busymate.ai/integrations/whatsapp.md): WhatsApp — answer customers on your WhatsApp Business number; on the way - [Facebook Messenger: answer your Page's messages](https://busymate.ai/integrations/messenger.md): Facebook Messenger — answer the messages your Facebook Page receives; on the way - [Instagram: answer your direct messages](https://busymate.ai/integrations/instagram.md): Instagram — answer Instagram direct messages to your business account; on the way - [SMS: your mate by text message](https://busymate.ai/integrations/sms.md): SMS — answer plain text messages on a Twilio number; on the way - [WordPress: add your mate with one script](https://busymate.ai/integrations/wordpress.md): WordPress — the web chat embed in your theme header, no plugin; ready today - [WooCommerce: your mate on your store](https://busymate.ai/integrations/woocommerce.md): WooCommerce — catalogue answers and a signed-in customer's own order status on a WooCommerce store; returns are answered from your policy page and handed to a person; on the way - [HubSpot: contacts, timeline entries and tickets from every conversation](https://busymate.ai/integrations/hubspot.md): HubSpot — contacts, timeline entries and tickets written from conversations; on the way - [Zendesk: a hand-off becomes a ticket](https://busymate.ai/integrations/zendesk.md): Zendesk — hand-offs become tickets with the transcript; on the way - [Notion: your mate reads the pages you share](https://busymate.ai/integrations/notion.md): Notion — shared Notion pages as a knowledge source; on the way - [Zapier: start a Zap from a conversation](https://busymate.ai/integrations/zapier.md): Zapier — conversation events trigger Zaps; Zaps can message the assistant; on the way - [Phone calls: your mate answers your phone line](https://busymate.ai/integrations/phone.md): Phone calls — a spoken conversation on your phone number, with transfer to a person; on the way - [Apple Messages for Business: your mate in the Messages app](https://busymate.ai/integrations/apple-messages.md): Apple Messages for Business — answer in the Messages app from Maps, Safari and Spotlight; on the way - [Viber: your mate as a Viber bot](https://busymate.ai/integrations/viber.md): Viber — answer subscribers of your Viber bot; on the way - [LINE: your mate on a LINE Official Account](https://busymate.ai/integrations/line.md): LINE — answer on a LINE Official Account; on the way - [WeChat: your mate on a WeChat Official Account](https://busymate.ai/integrations/wechat.md): WeChat — answer followers of a WeChat Official Account; on the way - [Desktop app: your Console on your Mac](https://busymate.ai/integrations/desktop.md): Desktop app — the Console in its own window with notifications; macOS in beta, Windows and Linux on the way - [Wix: add your mate in Custom Code](https://busymate.ai/integrations/wix.md): Wix — the web chat embed via Custom Code; ready today - [Squarespace: add your mate with Code Injection](https://busymate.ai/integrations/squarespace.md): Squarespace — the web chat embed via Code Injection; ready today - [Webflow: add your mate in custom code](https://busymate.ai/integrations/webflow.md): Webflow — the web chat embed via the site's custom code; ready today - [BigCommerce: your mate on your store](https://busymate.ai/integrations/bigcommerce.md): BigCommerce — catalogue answers and order help on a BigCommerce store; on the way - [Magento: your mate on your Adobe Commerce store](https://busymate.ai/integrations/magento.md): Magento — catalogue answers and order help on a Magento / Adobe Commerce store; on the way - [Stripe: invoices and subscriptions, read for the customer](https://busymate.ai/integrations/stripe.md): Stripe — read a customer's invoices and subscriptions; refunds go to a person; on the way - [Salesforce: leads and cases from every conversation](https://busymate.ai/integrations/salesforce.md): Salesforce — leads and cases written from conversations; on the way - [Freshdesk: a hand-off becomes a ticket](https://busymate.ai/integrations/freshdesk.md): Freshdesk — hand-offs become tickets with the transcript; on the way - [Intercom: import your history, or hand off into it](https://busymate.ai/integrations/intercom.md): Intercom — import conversations and contacts, or hand off into Intercom; on the way - [Pipedrive: a sales conversation becomes a lead](https://busymate.ai/integrations/pipedrive.md): Pipedrive — leads and deals written from sales conversations; on the way - [Zoho: contacts, leads and tickets](https://busymate.ai/integrations/zoho.md): Zoho — contacts and leads in Zoho CRM, tickets in Zoho Desk; on the way - [Help Scout: a hand-off lands in your mailbox](https://busymate.ai/integrations/helpscout.md): Help Scout — hand-offs land in a Help Scout mailbox; on the way - [Mailchimp: opt-ins join your audience](https://busymate.ai/integrations/mailchimp.md): Mailchimp — opt-ins added to an audience with conversation tags; on the way - [Google Calendar: your mate books the meeting](https://busymate.ai/integrations/google-calendar.md): Google Calendar — bookings written straight into a calendar; on the way - [Calendly: your event types, booked in the chat](https://busymate.ai/integrations/calendly.md): Calendly — event types offered and booked in the chat; on the way - [Website crawl: your mate reads your help site](https://busymate.ai/integrations/site-crawl.md): Website crawl — a robots-aware same-origin crawl of your help site, every answer cited; ready today - [Files and PDFs: upload a document and your mate reads it](https://busymate.ai/integrations/files.md): Files and PDFs — PDF and document upload as a knowledge source; on the way - [Google Drive: your mate reads a folder you choose](https://busymate.ai/integrations/google-drive.md): Google Drive — a Drive folder of Docs, Sheets and PDFs as a knowledge source; on the way - [Confluence: your mate reads the spaces you choose](https://busymate.ai/integrations/confluence.md): Confluence — Confluence spaces as a knowledge source; on the way - [GitHub: your mate reads your docs folder](https://busymate.ai/integrations/github.md): GitHub — a repository's docs folder or README as a knowledge source; on the way - [Zendesk Help Center: your mate reads your published articles](https://busymate.ai/integrations/zendesk-help-center.md): Zendesk Help Center — published Zendesk help articles as a knowledge source; on the way - [WebMCP page tools: your pages' own actions](https://busymate.ai/integrations/webmcp.md): WebMCP page tools — a page's own actions as tools the assistant and any agentic browser can use; ready today - [Make: start a scenario from a conversation](https://busymate.ai/integrations/make.md): Make — conversation events start Make scenarios; on the way - [n8n: start a workflow from a conversation](https://busymate.ai/integrations/n8n.md): n8n — conversation events start n8n workflows, self-hosted or cloud; on the way - [Webhooks: a signed call on every event](https://busymate.ai/integrations/webhooks.md): Webhooks — signed HTTP calls to your endpoint on chosen events; on the way - [REST API: read and write from your own code](https://busymate.ai/integrations/api.md): REST API — a documented REST API with per-workspace keys; on the way - [Google Sheets: a row for every lead or booking](https://busymate.ai/integrations/google-sheets.md): Google Sheets — a spreadsheet row per chosen event; on the way - [Airtable: a record for every lead or hand-off](https://busymate.ai/integrations/airtable.md): Airtable — a record per chosen event in an Airtable base; on the way - [Jira: a reported bug becomes an issue](https://busymate.ai/integrations/jira.md): Jira — hand-offs and reported bugs become Jira issues; on the way - [OAuth authorization-server metadata](https://busymate.ai/.well-known/oauth-authorization-server/mcp): RFC 8414 document (issuer https://busymate.ai/mcp) - [OAuth protected-resource metadata](https://busymate.ai/.well-known/oauth-protected-resource/mcp): RFC 9728 document - [Desktop app release manifest](https://busymate.ai/api/desktop/releases): unauthenticated JSON — every published build of the AI Assistant Console desktop app, per OS and architecture, with its download URL, version, release date, byte size, SHA-256 checksum, signing state and minimum OS. It is the same document https://busymate.ai/desktop renders, so an agent never has to scrape the page. 503 means no release is published. ## Articles - [Is your website agent-ready? The complete checklist (in all senses)](https://busymate.ai/articles/is-your-website-agent-ready-checklist.md): Six layers that make a website work for AI agents — discoverable, understandable, operable, connectable, transactable, served safely — with a prompt per layer. - [Why your website needs an llms.txt (and how to write one in 10 minutes)](https://busymate.ai/articles/why-your-website-needs-an-llms-txt.md): llms.txt is a one-page brief that tells AI assistants what your website is and which pages matter. What it does, what it does not, and a copy-paste template. - [What is WebMCP? Let AI agents use your website](https://busymate.ai/articles/what-is-webmcp.md): WebMCP lets an AI agent use your site's real actions — book, check an order — instead of guessing at your page. What it is, and how to expose your first one. - [Add an AI assistant to WordPress, Wix or Squarespace](https://busymate.ai/articles/add-ai-assistant-wordpress-wix-squarespace.md): One script tag, three platforms. Exactly where to paste it on WordPress, Wix and Squarespace — and how to meet the assistant before you install anything. - [Train an AI assistant on your website in 10 minutes](https://busymate.ai/articles/train-ai-assistant-on-your-website.md): Point an assistant at your own pages, give it a system prompt, and test it with three questions — a 10-minute routine, with a fill-in-the-blanks template. - [When should AI hand off to a human? Rules + template](https://busymate.ai/articles/when-should-ai-hand-off-to-a-human.md): The six moments an AI assistant must stop and fetch a person, a copy-paste hand-off policy, and what has to travel with the customer. - [Shopify agentic storefronts: what to do on your store](https://busymate.ai/articles/shopify-agentic-storefronts-what-to-do.md): Shopify already syndicates your catalogue to ChatGPT, Copilot, Gemini and Meta. Six things to do on your own store so the buyers they send convert. - [Lighthouse agentic browsing score, explained](https://busymate.ai/articles/lighthouse-agentic-browsing-score-explained.md): Chrome's Lighthouse now grades your site for AI agents. What the four checks actually test, why there is no 0-100 score, and what to fix first. - [Prompt injection: read this before adding AI to your site](https://busymate.ai/articles/prompt-injection-before-you-add-ai-to-your-site.md): Can a support assistant be talked into refunds or leaks? What prompt injection is, what it can actually reach, and the five guardrails to insist on. - [Vibe-code your support assistant: 10 prompts that work](https://busymate.ai/articles/vibe-code-your-support-assistant-prompts.md): Configure your AI assistant by chatting instead of clicking. Ten prompts that map to real management tools — knowledge, branding, connections, handoff, usage. - [MCP for business owners: plug AI into your tools](https://busymate.ai/articles/mcp-for-business-owners.md): MCP is a USB-C port for AI. What it is, what connecting your own systems gives customers, and how to add a server without writing the integration yourself. - [Google says llms.txt doesn't affect rankings — now what?](https://busymate.ai/articles/google-says-llms-txt-does-not-affect-rankings.md): Google Search ignores llms.txt. That does not make the file useless — it makes its audience clear. What it is really for, who reads it, and what to measure. - [AI agent vs chatbot: what your website really needs](https://busymate.ai/articles/ai-agent-vs-chatbot-what-your-website-needs.md): A chatbot answers questions. An agent does the thing. Here is the difference in plain language, which one your website needs, and a scope sheet you can copy. - [robots.txt for AI crawlers: allow search, block training](https://busymate.ai/articles/robots-txt-for-ai-crawlers.md): Which AI bot does what, a copy-paste robots.txt that keeps you in AI search while opting out of model training, and the llms.txt to pair it with. - [GEO for small business: get cited by ChatGPT and AI answers](https://busymate.ai/articles/geo-for-small-business-get-cited-by-ai.md): Generative engine optimization without the hype — what Google says you actually need, what research shows moves citations, and a checklist you can finish today. - [AI customer support cost in 2026: honest numbers](https://busymate.ai/articles/ai-customer-support-cost-2026.md): What AI support actually costs — published vendor list prices, the five things you are really billed for, and a worksheet to work out your own number. - [WebMCP vs MCP: the difference, and how they fit together](https://busymate.ai/articles/webmcp-vs-mcp-difference.md): MCP connects an AI agent to the systems your business runs on. WebMCP turns your website's own actions into buttons an agent can press. Both, explained. - [AI voice agent for your business: phone line or website?](https://busymate.ai/articles/ai-voice-agent-phone-or-website.md): An AI voice agent means two different products — one answers your phone number, one lets visitors talk to your site. What each costs, and which you need. - [One assistant on every channel: what that actually takes](https://busymate.ai/articles/one-assistant-every-channel.md): Customers message where they already are. The hard part is not the channel — it is one brain, one policy and one inbox behind all of them. An honest guide. - [Zero-click search: turn fewer visitors into customers](https://busymate.ai/articles/zero-click-search-convert-fewer-visitors.md): AI summaries answer the question before the click. Fewer people arrive, so each one matters more. What to change on the site you still control. - [Multilingual AI assistant: answer in your customer's language](https://busymate.ai/articles/multilingual-ai-assistant-customers-own-language.md): The reply is the easy half. What actually decides whether a multilingual assistant helps or misleads is what it knows — and three site habits that undo it. - [AI sales assistant: turn website visitors into booked meetings](https://busymate.ai/articles/ai-sales-assistant-books-meetings-from-your-site.md): Speed decides who wins a lead. How an assistant qualifies a visitor and books the meeting before they leave — and what it honestly cannot do on its own. - [The support assistant system prompt: a fill-in-the-blanks template](https://busymate.ai/articles/support-assistant-system-prompt-template.md): One page you write once, and everything the assistant says follows it. A complete support system prompt, with the reasoning behind every line. ## Demos Live demo sites of the assistant in place — the index is https://demo.busymate.ai. - [Web chat widget](https://web.demo.busymate.ai): Northwind Coffee — the full-feature reference: grounded chat, page actions over WebMCP, an MCP server, a demo customer to sign in as, and hand-off to a person. - [Shopify store](https://shopify.demo.busymate.ai): Northline Outdoor — a full-feature Shopify reference: grounded chat, WebMCP store actions, an MCP server, and identified sign-in. - [Site-scan quick start](https://scan.demo.busymate.ai): Paste any address and meet the assistant it becomes — grounded chat, a live AI-readiness scorecard, no sign-up. - [WhatsApp channel](https://whatsapp.demo.busymate.ai): Marlow's Kitchen — a faithful WhatsApp-style preview of your mate, grounded chat, an MCP server over the menu and floor plan, WebMCP booking actions, and identified-guest reservations. - [Telegram channel](https://telegram.demo.busymate.ai): Nomad Circuits — a faithful Telegram-style preview of your mate, grounded chat, an MCP server over the catalogue and repair bench, WebMCP shop actions, and identified-customer order/repair lookup. - [Slack channel](https://slack.demo.busymate.ai): Patchwell — an IT helpdesk for small teams, answered inside Slack: a live Slack-style view of your mate, grounded chat, an MCP server over the service catalogue and tickets, WebMCP helpdesk actions, and identified-customer ticket lookup. - [WooCommerce store](https://woo.demo.busymate.ai): Fernweh Supply Co. — a real WooCommerce shop with a live catalogue, a signed-in customer, real orders and an open REST API to drive it all. ## Optional - [Articles](https://busymate.ai/articles.md): Researched reads on AI assistants, agents and your website - [App Store](https://busymate.ai/store.md): Apps built for your mate - [Artifacts](https://busymate.ai/artifact.md): Public pages made by businesses' assistants - [Privacy policy](https://busymate.ai/privacy.md): The AI Assistant privacy policy. - [Terms of service](https://busymate.ai/terms.md): The AI Assistant terms of service. - [agents.json](https://busymate.ai/.well-known/agents.json): the machine-readable card — the MCP endpoint and its OAuth metadata, the WebMCP catalog, the corpus files, identity and the human hand-off - [Inbox proof (2026-09-02, measured latencies)](https://busymate.ai/artifact/busymate-ai-inbox-proof-2026-09-02)